About Me

I help organizations engage their clients, employees, and stakeholders.

What I Can Do

  • Identify and research key audiences
  • Refine core messages and create memorable language
  • Develop effective communications strategies for multiple platforms (e.g. social media, email, presentations, brochures)
  • Unify messages across web, print, and in-person communications
  • Connect messages to the organization’s central purpose
  • Monitor and improve communications performance
  • Recommend the best technologies for the organization’s communication needs and training staff to use them well
  • Design compelling online, print, and direct communications

Specialties

  • Content strategy
  • Community building (online and in-person)
  • Social media strategy
  • Presentation development
  • Website and email design

Some Things I’ve Done

  • Launched the Emerging Scholars Blog to connect students and faculty with resources for their professional and spiritual development.
  • Managed media relations for a weeklong international event covered by more than 180 print, television, and online journalists.
  • Written an External Climate Study on trends in higher education for InterVarsity’s Board of Trustees.
  • Led the establishment of a 501(c)(3) educational foundation.
  • Created social media strategies for nonprofit and educational organizations.
  • Designed and launched websites for small businesses and nonprofit organizations using both WordPress and Drupal.
  • Created a seminar curriculum to help undergraduates prepare for graduate school.
  • Designed and published email newsletters for students, teachers, university faculty, donors, and nonprofit organizations.

Visit my portfolio for more details.

Past Positions

My wife, our three children, and I live in Northern Kentucky.

View Micheal Hickerson's profile on LinkedIn

Recent Posts

Hymns for Good Friday

Last year, our family joined a church that observes the church calendar and uses traditional liturgy in its worship. During Advent, I was able to contribute a new hymn to the church’s worship, and tonight, during our Tenebrae service, we’ll be singing two of the Good Friday hymns I wrote for my master’s thesis. You can download the full set here.

Early in the service, the congregation will sing “The Second Word: The Song of the Thief.” The hymns follow the story of the crucifixion, and several of them are written from the perspective of one or more of the participants. In this case, it is the thief on the cross next to Jesus, who is struggling to understand how Jesus can promise him Paradise while dying on the cross. Continue reading

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